“Kawaii” is the Japanese word for “cute” – but it’s also so much more! “Kawaii” culture, centered around adding cuteness to every aspect of your life – from fashion to accessories to home décor to food! – originated in Tokyo’s Harajuku District and quickly spread all over the world.
But what does it mean to be truly “kawaii”?
The “kawaii” aesthetic embraces everything that is adorable and turns it into a fashion statement and a way of life. Bright, primary colors combine with soft pastel pinks, blues and greens. Soft animals such as kittens, rabbits and baby bears engage in cute activities like having tea parties or taking naps. Cakes, doughnuts and ice cream cones become not just sweet snacks but works of art with delicate, eye-catching decorations.
If you want to embrace the cute add a dash of “kawaii” to your life, there’s no better way to do it than with a squishie! Kawaii squishies feature the hottest designs straight from Harajuku so that you too can rock that adorable Tokyo fashion! Best of all, you can clip one to your bag, keys or cell phone – the tiniest touch of “kawaii” can spice up even the dullest of workdays!